Growth hacker marketing
Growth hacker marketing
- Profile books, 2014
- xxix + 111 p. ; 20 cm
a primer on the future of PR, marketing and advertising
Includes a collection of resources and notes to the text.
Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions-with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. ; Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
9781781254363
Internet
Estrategia
Ecommerce
Electronic commerce
Comercio electrónico
Cliente
Crecimiento
Marketing
a primer on the future of PR, marketing and advertising
Includes a collection of resources and notes to the text.
Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions-with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. ; Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
9781781254363
Internet
Estrategia
Ecommerce
Electronic commerce
Comercio electrónico
Cliente
Crecimiento
Marketing
