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Retail marketing and branding

Retail marketing and branding - Wiley, 2011 - xviii + 300 p. ; 23 cm

a definitive guide to maximizing ROI

Incluye índice analítico.

ISBN: 9780470979662

Subjects--Uniform Titles:
HF COMMERCE

Subjects--Topical Terms:
Branding (Marketing)
Brand name products
Retail trade

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