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Managing brand equity

Managing brand equity - Free Press, 1991 - xiii + 299 p. ; 24 cm

capitalizing on the value of a brand name

ISBN: 9780029001011

Subjects--Uniform Titles:
Marketing--Advertising

Subjects--Topical Terms:
Valor de marca
Fidelidad
Comportamiento del consumidor
Relación con el cliente
Calidad
Percepción Decisión compra
Logo
Nombre
Eslogan
Promoción
Globalización.
Marketing

Subjects--Index Terms: Bibliography MSc - Marketing Management: Account-Based Marketing Bibliography MSc - Fashion & Luxury Marketing Management: Reference Handbooks Bibliography MSc - Marketing Management: Retail & Consumer Goods

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