Electronic commerce 2012
Electronic commerce 2012
- 7ª ed
- Pearson Education, 2012
- xxxii, 520 pages : illustrations ; 26 cm
a managerial and social networks perspective
Explore the many aspects of electronic commerce through a managerial perspective. ; ; Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. ; ; To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.
9780273761341
HF COMMERCE
Electronic commerce --Management
Information technology --Management
Business enterprises--Computer networks
a managerial and social networks perspective
Explore the many aspects of electronic commerce through a managerial perspective. ; ; Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. ; ; To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.
9780273761341
HF COMMERCE
Electronic commerce --Management
Information technology --Management
Business enterprises--Computer networks