Normal view MARC view ISBD view

Corporate communication - 4ª ed - Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2014 - xxi, 294 pages : illustrations ; 25 cm

a guide to theory and practice

Part I: Introduction Chapter 1: Defining Corporate Communication-- Chapter 2: Corporate Communication in Contemporary Organizations-- Part II: Conceptual Foundations-- Chapter 3: Stakeholder Management and Communication-- Chapter 4: Corporate Identity, Branding and Corporate Reputation-- Part III: Corporate Communication in Practice-- Chapter 5: Communication Strategy-- Chapter 6: Strategic Planning and Campaign Management-- Chapter 7: Research and Measurement-- Part IV: Specialist Areas in Corporate Communications-- Chapter 8: Media Relations-- Chapter 9: Employee Communication-- Chapter 10: Issues Management-- Chapter 11: Crisis Communication-- Part V: New Developments in Corporate Communication-- Chapter 12: Leadership and Change Communication-- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations-- Chapter 14: Social Media and Corporate Communication.--

ISBN: 9781446274958

Subjects--Uniform Titles:
HD INDUSTRIES. LAND USE. LABOR

Subjects--Topical Terms:
Communication in management
Business communication