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The new rules of marketing & PR

The new rules of marketing & PR - 5ª ed - Wiley, 2015 - xxi + 458 p. ; 23 cm

how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

ISBN: 9781119070481

Subjects--Uniform Titles:
Marketing--Advertising

Subjects--Topical Terms:
Marketing
Relaciones públicas
Web
Internet
Internet marketing
digital
Medios de comunicación
Estrategia Consumidor
Target
Público objetivo
Blog
Vídeo
Redes sociales
Contenido Ventas
Canal venta
Liderazgo
móvil
Buscadores

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