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The complete B2B online marketing

The complete B2B online marketing - Wiley, 2012 - 262 p. ; 24 cm

Contiene un glosario de términos y un índice analítico.

ISBN: 9781118147849

Subjects--Uniform Titles:
Marketing--Advertising

Subjects--Topical Terms:
Marketing
Internet marketing
digital
Business two business
B2B
Marca
Competencia
Redes sociales
Medición
Métrica
Ratio de conversión
Usabilidad
Automatización
Leads
Estrategia
CRM
mix

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