Copywriting
Copywriting
- Ava Publishing, 2008
- 176 p. ; 23 cm
- Basics Advertising; 1 .
Basics Advertising: Copywriting explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. --From publisher's description.
9782940373680
HF COMMERCE
Advertising
BUSINESS & ECONOMICS -- Promotion
Basics Advertising: Copywriting explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. --From publisher's description.
9782940373680
HF COMMERCE
Advertising
BUSINESS & ECONOMICS -- Promotion
