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Understanding digital marketing

Understanding digital marketing - 4a ed - Kogan Page, 2017 - 424 p. ; 23 cm.

marketing strategies for engaging the digital generation

Cada capítulo incluye casos de estudio. Contiene glosario e índice

ISBN: 9780749478438

Subjects--Uniform Titles:
Marketing--Advertising

Subjects--Topical Terms:
Marketing channels
Tecnología
Estrategia
Consumidor Web
Internet
Redes sociales
Email marketing
móvil
de contenidos
Video
Programación
Internet of Things
las Cosas
IoT
Experiencia
Cliente
Prospección

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