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Market segmentation (2004)

Market segmentation (2004) - Elsevier, 2004 - 465 p. ; 25 cm.

how to do it, how to profit from it

Cada capítulo incluye ejercicios. Contiene casos de estudios. Incluye un índice

ISBN: 9780750659819

Subjects--Uniform Titles:
HF COMMERCE

Subjects--Topical Terms:
Segmentación
Estrategia
Análisis
Microsegmentación
Competencia
Transformación del mercado
Marketing

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