Business market management (B2B)
Business market management (B2B)
- 3a ed
- Pearson Education, 2012
- 470 p. ; 24 cm.
understanding, creating, and delivering value
Anderson builds the book around a framework of understanding, creating, and delivering value. ; The third edition of this text retains the framework for understanding, delivering, and creating value that was established in the first edition, giving the readers a framework for understanding the topic. ; Viewed from an international perspective-rather than a purely American one-Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.
9788131731635
HF COMMERCE
Industrial marketing
Bibliography MSc - Marketing Management: Account-Based Marketing
understanding, creating, and delivering value
Anderson builds the book around a framework of understanding, creating, and delivering value. ; The third edition of this text retains the framework for understanding, delivering, and creating value that was established in the first edition, giving the readers a framework for understanding the topic. ; Viewed from an international perspective-rather than a purely American one-Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.
9788131731635
HF COMMERCE
Industrial marketing
Bibliography MSc - Marketing Management: Account-Based Marketing
