Likeable social media

Likeable social media - 2a ed - McGraw-Hill Education, 2015 - 277 p. ; 23 cm

how to delight your customers, create an irresistible brand, and be amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. ; Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable ; Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

9780071836326


Marketing--Advertising


Internet
Social Networks
Strategy
Internet marketing
Customer
Sales Strategy
Commerce--Social aspects
Followers

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