Winning results with Google AdWords
Goodman, Andrew
Winning results with Google AdWords / Andrew Goodman. - 2nd ed. - New York : McGraw-Hill, c2009. - xxiv, 376 p. : ill. ; 24 cm.
Includes bibliographical references and index.
How big is this market? the rapid rise of paid search — A $21 billion afterthought : how Google entered the advertising market — First principles for reaching customers through AdWords — Setting up Ad groups — How Google ranks ads : quality-based bidding — Big-picture planning and making the case to the boss — Keyword selection and bidding : tapping into powerful AdWords features -- Writing winning ads — Expanding your ad distribution : opportunities and pitfalls — Measuring success : a "what's changed" report — Increasing online conversion rates — Online targeting 1995-2015 : fast start, exciting future.
Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!
Create strategic groups of ads and keywords —
Understand Google's Quality Score ad ranking system and quality-based bidding —
Use the keyword tool to your advantage —
Develop a successful bidding strategy —
Write, test, and refine winning ads —
Filter out inappropriate prospects —
Expand proven ad campaigns —
Measure success using Google Analytics and other methods —
Increase conversion rates.
9780071496568 (alk. paper)
2008044835
GBA8C3372 bnb
Internet marketing.
HF5415.1265 / .G656 2009
659.14/4
Winning results with Google AdWords / Andrew Goodman. - 2nd ed. - New York : McGraw-Hill, c2009. - xxiv, 376 p. : ill. ; 24 cm.
Includes bibliographical references and index.
How big is this market? the rapid rise of paid search — A $21 billion afterthought : how Google entered the advertising market — First principles for reaching customers through AdWords — Setting up Ad groups — How Google ranks ads : quality-based bidding — Big-picture planning and making the case to the boss — Keyword selection and bidding : tapping into powerful AdWords features -- Writing winning ads — Expanding your ad distribution : opportunities and pitfalls — Measuring success : a "what's changed" report — Increasing online conversion rates — Online targeting 1995-2015 : fast start, exciting future.
Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!
Create strategic groups of ads and keywords —
Understand Google's Quality Score ad ranking system and quality-based bidding —
Use the keyword tool to your advantage —
Develop a successful bidding strategy —
Write, test, and refine winning ads —
Filter out inappropriate prospects —
Expand proven ad campaigns —
Measure success using Google Analytics and other methods —
Increase conversion rates.
9780071496568 (alk. paper)
2008044835
GBA8C3372 bnb
Internet marketing.
HF5415.1265 / .G656 2009
659.14/4
