Trading up
Trading up
- Portfolio, 2008
- 300 p.; 21 cm
why consumers want new luxury goods and how companies create them
Index
,000 set of Callaway golf clubs. In dozens of categories, these 'new luxury' brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up has become the definitive book about this growing trend. Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a
9781591840701
INDUSTRIAL & SERVICES SECTOR
Luxury
Cost and standard of living -- United States
Luxury goods industry
Emotional drivers
The spenders
Sociodemographics
American home
Retailers
Experience
Eating
why consumers want new luxury goods and how companies create them
Index
,000 set of Callaway golf clubs. In dozens of categories, these 'new luxury' brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up has become the definitive book about this growing trend. Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a
9781591840701
INDUSTRIAL & SERVICES SECTOR
Luxury
Cost and standard of living -- United States
Luxury goods industry
Emotional drivers
The spenders
Sociodemographics
American home
Retailers
Experience
Eating
