Exploring corporate strategy
Exploring corporate strategy
- 6ª ed
- Pearson Prentice Hall, 2002
- 1082 p. ; 25 cm
text and cases
Part I * INTRODUCTION 1 Introducing Strategy -- 2 Understanding Strategy Development -- -- Part II * THE STRATEGIC POSITION -- 3 The Environment -- 4 Strategic Capability -- 5 Expectations and Purposes -- Commentary on Part II * Coping with Complexity: The 'Business Idea' -- -- Part III * STRATEGIC CHOICES -- 6 Corporate-Level Strategy -- 7 Business-Level Strategy -- 8 Directions and Methods of Development -- Commentary on Part III * Strategy Selection -- -- Part IV * STRATEGY INTO ACTION -- 9 Organising for Success -- 10 Enabling Success -- 11 Managing Strategic Change -- Commentary on Part IV * Strategy into Action -- --
The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.
9780273651123
HD INDUSTRIES. LAND USE. LABOR
Business planning
Strategic planning
Business planning--Case studies
Strategic studies
text and cases
Part I * INTRODUCTION 1 Introducing Strategy -- 2 Understanding Strategy Development -- -- Part II * THE STRATEGIC POSITION -- 3 The Environment -- 4 Strategic Capability -- 5 Expectations and Purposes -- Commentary on Part II * Coping with Complexity: The 'Business Idea' -- -- Part III * STRATEGIC CHOICES -- 6 Corporate-Level Strategy -- 7 Business-Level Strategy -- 8 Directions and Methods of Development -- Commentary on Part III * Strategy Selection -- -- Part IV * STRATEGY INTO ACTION -- 9 Organising for Success -- 10 Enabling Success -- 11 Managing Strategic Change -- Commentary on Part IV * Strategy into Action -- --
The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.
9780273651123
HD INDUSTRIES. LAND USE. LABOR
Business planning
Strategic planning
Business planning--Case studies
Strategic studies
