The go-to expert
The go-to expert
- Pearson Education, 2014
- xvii + 273 p. ; 23cm
how to grow your reputation, differentiate yourself from the competition and win new business
Part 1: Determining what your thing is Chapter 1: Why do you want to become the Go-To-Expert?-- Chapter 2: What is going to be your thing?-- Part 2: Packaging your brand-- Chapter 3: How to make your services irresistible to clients-- Chapter 4: How to craft the right impression-- Chapter 5: How to use your content to reinforce your expertise-- Part 3: How to build your visibility and profile to generate high-quality, warm leads-- Chapter 6: Networking your way to success-- Chapter 7: Publishing your way to success-- Chapter 8: Speaking your way to success-- Chapter 9: Using PR to open doors-- Chapter 10: Successful seminar selling-- Part 4: Turning leads into clients-- Chapter 11: Managing your sales pipeline-- Chapter 12: Honing your selling skills-- Part 5: The business of your brand-- Chapter 13: Curing the growing pains-- Chapter 14: How to build your team-- Chapter 15: How to keep your knowledge fresh-- Chapter 16: Building your plan and making it happen-- Index--
he Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry. ; ; Discover: ; ; Simple steps to build your profile ; How to market and sell yourself with ease and confidence ; Techniques to make your clients come to you
9781292014913
HD INDUSTRIES. LAND USE. LABOR
Consultants -- Marketing
Specialists
Expertise
how to grow your reputation, differentiate yourself from the competition and win new business
Part 1: Determining what your thing is Chapter 1: Why do you want to become the Go-To-Expert?-- Chapter 2: What is going to be your thing?-- Part 2: Packaging your brand-- Chapter 3: How to make your services irresistible to clients-- Chapter 4: How to craft the right impression-- Chapter 5: How to use your content to reinforce your expertise-- Part 3: How to build your visibility and profile to generate high-quality, warm leads-- Chapter 6: Networking your way to success-- Chapter 7: Publishing your way to success-- Chapter 8: Speaking your way to success-- Chapter 9: Using PR to open doors-- Chapter 10: Successful seminar selling-- Part 4: Turning leads into clients-- Chapter 11: Managing your sales pipeline-- Chapter 12: Honing your selling skills-- Part 5: The business of your brand-- Chapter 13: Curing the growing pains-- Chapter 14: How to build your team-- Chapter 15: How to keep your knowledge fresh-- Chapter 16: Building your plan and making it happen-- Index--
he Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry. ; ; Discover: ; ; Simple steps to build your profile ; How to market and sell yourself with ease and confidence ; Techniques to make your clients come to you
9781292014913
HD INDUSTRIES. LAND USE. LABOR
Consultants -- Marketing
Specialists
Expertise
