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Internet marketing & e-commerce

Internet marketing & e-commerce - South-Western Cengage Learning, 2007 - 642 p. ; 23cm

ISBN: 9780324422818

Subjects--Topical Terms:
Internet
Web
Marketing
Internet marketing
Modelo de negocio Marca Usabilidad
Personalización
Retail
Venta
Canal
B2B ecommerce

Subjects--Index Terms: Bibliography MSc - Marketing Management: Account-Based Marketing Bibliography MSc - Fashion & Luxury Marketing Management: E-Marketing, Communication, CRM Bibliography MSc - Marketing Management: Retail & Consumer Goods

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