The thank you economy
The thank you economy
- Harper Business, 2011
- xvi, 240 pages, [16] pages of plates) : color illustrations.
Part I Welcome to the Thank You Economy 1 How Everything Has Changed, Except Human Nature-- 2 Erasing Lines in the Sand-- 3 Why Smart People Dismiss Social Media, and Why They Shouldn't-- Part II How to Win-- 4 From the Top: Instill the Right Culture-- 5 The Perfect Date: Traditional Media Meets Social-- 6 I'm on a Horse: How Old Spice Played Ping-Pong, Then Dropped the Ball-- 7 Intent: Quality versus Quantity-- 8 Shock and Awe-- Part III The Thank You Economy in Action-- 9 Avaya: Going Where the People Go-- 10 AJ Bombers: Communicating with the Community-- 11 Joie de Vivre Hotels: Caring About the Big and Little Stuff-- 12 Irena Vaksman, DDS: A Small Practice Cuts Its Teeth on Social Media-- 13 Hank Heyming: A Brief Example of Well-Executed Culture and Intent-- Part IV Sawdust-- More Thoughts On... -- Part V How to Win in the Thank You Economy, the Quick Version--
The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting as consumers, as employees, as entrepreneurs on all levels, right now. The way our marketplace functions has been evolving right before our eyes. Top-down, one-way exchanges are gone, replaced by relationships based on open, honest, and constant communication between customers and business. Today, individuals and brands that out-care and out-love their competition - those emphasising quality, value, responsiveness, and attention to detail, among other essentials - see the biggest returns.
9780061914188
CLASS H - SOCIAL SCIENCES
Customer relations
Social media
Branding (Marketing)
Internet marketing
Management
Customer media
Part I Welcome to the Thank You Economy 1 How Everything Has Changed, Except Human Nature-- 2 Erasing Lines in the Sand-- 3 Why Smart People Dismiss Social Media, and Why They Shouldn't-- Part II How to Win-- 4 From the Top: Instill the Right Culture-- 5 The Perfect Date: Traditional Media Meets Social-- 6 I'm on a Horse: How Old Spice Played Ping-Pong, Then Dropped the Ball-- 7 Intent: Quality versus Quantity-- 8 Shock and Awe-- Part III The Thank You Economy in Action-- 9 Avaya: Going Where the People Go-- 10 AJ Bombers: Communicating with the Community-- 11 Joie de Vivre Hotels: Caring About the Big and Little Stuff-- 12 Irena Vaksman, DDS: A Small Practice Cuts Its Teeth on Social Media-- 13 Hank Heyming: A Brief Example of Well-Executed Culture and Intent-- Part IV Sawdust-- More Thoughts On... -- Part V How to Win in the Thank You Economy, the Quick Version--
The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting as consumers, as employees, as entrepreneurs on all levels, right now. The way our marketplace functions has been evolving right before our eyes. Top-down, one-way exchanges are gone, replaced by relationships based on open, honest, and constant communication between customers and business. Today, individuals and brands that out-care and out-love their competition - those emphasising quality, value, responsiveness, and attention to detail, among other essentials - see the biggest returns.
9780061914188
CLASS H - SOCIAL SCIENCES
Customer relations
Social media
Branding (Marketing)
Internet marketing
Management
Customer media
