Road trip to innovation : how I came to understand future thinking
Dumitrescu, Delia
Road trip to innovation : how I came to understand future thinking / Delia Dumitrescu. - Hamburg, Germany : TrendONE, 2011. - 275 pages : illustrations (chiefly color), portraits (some color) ; 24 cm.
Includes bibliographical references (p. 256-266) and index.
All on board ― Where do ideas come from? ― Got the trends. What now? ― How to build strategic futures? ― A new understanding of innovation ― Road trip props.
Road Trip to Innovation - How I came to understand Future Thinking is an investigative tale about a friendly and curious mind that sets-off on a road trip to find out what innovation is truly made of. ; Highlighting expert interviews and companies that are heralded for their know-how in the fields of future studies, innovation and trend research, the book offers an introduction to the theory and methodology behind these complicated notions in easy and refreshing language. ; Road Trip to Innovation is recommended to anyone who wants to deal with the origin and significance of trends and innovations.
9783000357367
Technological innovations--Management
Creative ability in business
Business forecasting
New products--Management
HC79.T4 / D855 2011
Road trip to innovation : how I came to understand future thinking / Delia Dumitrescu. - Hamburg, Germany : TrendONE, 2011. - 275 pages : illustrations (chiefly color), portraits (some color) ; 24 cm.
Includes bibliographical references (p. 256-266) and index.
All on board ― Where do ideas come from? ― Got the trends. What now? ― How to build strategic futures? ― A new understanding of innovation ― Road trip props.
Road Trip to Innovation - How I came to understand Future Thinking is an investigative tale about a friendly and curious mind that sets-off on a road trip to find out what innovation is truly made of. ; Highlighting expert interviews and companies that are heralded for their know-how in the fields of future studies, innovation and trend research, the book offers an introduction to the theory and methodology behind these complicated notions in easy and refreshing language. ; Road Trip to Innovation is recommended to anyone who wants to deal with the origin and significance of trends and innovations.
9783000357367
Technological innovations--Management
Creative ability in business
Business forecasting
New products--Management
HC79.T4 / D855 2011
