Social media management
Social media management
- Springer, 2016
- xix, 250 pages : illustrations ; 25 cm.
technologies and strategies for creating business value
Definitions, social media types, and tools Social media strategy and return on investment-- Online advertising and viral campaigns-- Social customer relationship management-- Search engine optimization-- Sentiment analysis and opinion mining (business intelligence 1)-- Social network data and predictive mining (business intelligence 2)-- e-Recruitment-- Crowdfunding-- Legal and ethical issues in social media-- Wrap-up--
9783319219899
HF COMMERCE
Social media
Internet marketing
Business -- Computer network resources
technologies and strategies for creating business value
Definitions, social media types, and tools Social media strategy and return on investment-- Online advertising and viral campaigns-- Social customer relationship management-- Search engine optimization-- Sentiment analysis and opinion mining (business intelligence 1)-- Social network data and predictive mining (business intelligence 2)-- e-Recruitment-- Crowdfunding-- Legal and ethical issues in social media-- Wrap-up--
9783319219899
HF COMMERCE
Social media
Internet marketing
Business -- Computer network resources
