Influencer
Influencer
- Citadel Press, Kensington Publishing Corp., 2018
- xiv, 256 pages ; 21 cm
building your personal brand in the age of social media
Building your community. The feed: How do you find your voice and create great content? ; The audience: How do you get people to follow you? Packaging your brand. The edge: How do you stand out from the crowd? ; The press: How do you get sites and brands to notice you? --Monetizing your influence. The money: How do you determine and negotiate your worth? ; The contract: How do you decipher all this legalese? ; The agent: How do you know when you're ready and where do you find one?-- Planning your future. The goal: How do you prepare for what's next?--
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going.
9780806538853
HF COMMERCE
Internet marketing
Branding (Marketing)
Self-presentation
Success in business
Online social networks
Social media
Advertising
Internet marketing
Entrepreneurship
Branding (Marketing)
building your personal brand in the age of social media
Building your community. The feed: How do you find your voice and create great content? ; The audience: How do you get people to follow you? Packaging your brand. The edge: How do you stand out from the crowd? ; The press: How do you get sites and brands to notice you? --Monetizing your influence. The money: How do you determine and negotiate your worth? ; The contract: How do you decipher all this legalese? ; The agent: How do you know when you're ready and where do you find one?-- Planning your future. The goal: How do you prepare for what's next?--
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going.
9780806538853
HF COMMERCE
Internet marketing
Branding (Marketing)
Self-presentation
Success in business
Online social networks
Social media
Advertising
Internet marketing
Entrepreneurship
Branding (Marketing)
