Normal view MARC view ISBD view

Keeping strategy on track - Harvard Business Review Press, 2008 - viii, 187 pages ; 21 cm.

Introduction / Julia Kirby The Pitfalls of Parenting Mature Companies / John Strahinich-- Go Global-- or No? / Walter Kuemmerle-- Stick to the Core-- or Go for More? / Thomas J. Waite-- Growing for Broke / Paul Hemp-- Cross Selling or Cross Purposes? / Ford Harding-- A Rose by Any Other Name / Daniel B. Stone.--

'Few management topics generate as much discussion - and disagreement - as strategy. Explore the key issues for yourself through this collection of the most popular Harvard Business Review cases on the topic: Do you really need to take your company global? If so, how and when?: Should you grow from the core - or expand into new markets?: Should you make that next acquisition - or are you 'growing for broke?': and How can you provide incentives for collaboration across teams?'--Jacket.

ISBN: 9781422114698

Subjects--Uniform Titles:
HD INDUSTRIES. LAND USE. LABOR

Subjects--Topical Terms:
Consumer behavior--Case studies
Consumer behavior
Consumer behavior
Consumer behavior
Consumer behavior

Index Terms--Genre/Form:
Consumer behavior -- Textbooks