Influencers

Influencers - NULL NULL, - 151 pages : illustrations ; 25 cm

Who are they? Where do you find them? And how do they light the fire?

Influencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies.

9789401452168


HF COMMERCE


Influence (Psychology)
Social media
Social media--Economic aspects
Customer relations
Interactive marketing
Internet marketing

Marketing

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