Research methods for business students
Saunders, Mark N. K.
Research methods for business students / Mark N.K. Saunders, Philip Lewis, Adrian Thornhill. - Eighth edition. - Harlow, England : Pearson Education, 2019. - xxxiii, 833 pages : illustrations (color) ; 27 cm.
Includes bibliographical references and index.
Business and management research, reflective diaries and the purpose of this book — Formulating and clarifying the research topic — Critically reviewing the literature — Understanding research philosophy and approaches to theory development — Formulating the research design — Negotiating access and research ethics — Selecting samples — Utilising secondary data — Collecting data through observation — Collecting primary data using research interviews and research diaries — Collecting primary data using questionnaires — Analysing data quantitatively — Analysing data qualitatively — Writing and presenting your project report.
Discover more about the methodology that will help you conduct the research for your project or dissertation in Business, with this ultimate guide.
Research Methods for Business Students, 8th edition is the definitive, step-by-step book for students who want to complete their dissertation or research-led project.
From choosing your topic and critically reviewing the literature to designing, writing, and presenting your research, this text is structured to guide you through the entire process.
The latest edition further includes updated features, up-to-date cases, and new examples that will help you complete and successfully present your project report.
9781292208787
2018058370
GBB9A3308 bnb
Business--Research
Business--Research--Data processing
HD30.4 / .S28 2019
Research methods for business students / Mark N.K. Saunders, Philip Lewis, Adrian Thornhill. - Eighth edition. - Harlow, England : Pearson Education, 2019. - xxxiii, 833 pages : illustrations (color) ; 27 cm.
Includes bibliographical references and index.
Business and management research, reflective diaries and the purpose of this book — Formulating and clarifying the research topic — Critically reviewing the literature — Understanding research philosophy and approaches to theory development — Formulating the research design — Negotiating access and research ethics — Selecting samples — Utilising secondary data — Collecting data through observation — Collecting primary data using research interviews and research diaries — Collecting primary data using questionnaires — Analysing data quantitatively — Analysing data qualitatively — Writing and presenting your project report.
Discover more about the methodology that will help you conduct the research for your project or dissertation in Business, with this ultimate guide.
Research Methods for Business Students, 8th edition is the definitive, step-by-step book for students who want to complete their dissertation or research-led project.
From choosing your topic and critically reviewing the literature to designing, writing, and presenting your research, this text is structured to guide you through the entire process.
The latest edition further includes updated features, up-to-date cases, and new examples that will help you complete and successfully present your project report.
9781292208787
2018058370
GBB9A3308 bnb
Business--Research
Business--Research--Data processing
HD30.4 / .S28 2019
