International business
International business
- Ninth global edition
- Pearson Education, 2020
- 619 p. ill. 28 cm.
a managerial perspective
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations world wide.
9781292313733
HD INDUSTRIES. LAND USE. LABOR
International business
Global marketplaces
Bibliography MSc - International Business: International Business Development
a managerial perspective
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations world wide.
9781292313733
HD INDUSTRIES. LAND USE. LABOR
International business
Global marketplaces
Bibliography MSc - International Business: International Business Development
