Luxury fashion retail management

Luxury fashion retail management / edited by Tsan-Ming Choi, Bin Shen. - Singapore : Springer Singapore : Imprint: Springer, 2017. - x, 200 pages : illustrations, tables (black and white) ; 24 cm. - Springer Series in Fashion Business 2366-8776 .

Introduction, reviews, and cases ― Analytical modeling research ― Empirical research.

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry's senior management agenda.



9789811029745


Marketing
Business
Sales management

HD9940.A2 / L89 2017

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