Maximizing lead generation

Maximizing lead generation - Indianapolis, Ind. : Que, 2012 - vi, 206 pages : illustrations ; 23 cm

the complete guide for B2B marketers

'The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is 'Job One': B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace--from enterprise technology to industrial equipment to professional services' -- Publisher description.

9780789741141


HF COMMERCE


Advertising
Industrial -- Data processing
Advertising campaigns -- Data processing
Industrial marketing --Data processing
Internet marketing

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