The only book you will ever need on branding to start, run and grow your business

The only book you will ever need on branding to start, run and grow your business - Robinson, 2015 - 150 pages : illustrations (black and white) ; 20 cm.

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In 'The Only Book You Will Ever Need on Branding' you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours

9781472136077


HF COMMERCE


Business and Management
New business enterprises
Branding (Marketing)

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