Consumer behaviour
Consumer behaviour
- Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2022
- viii, 334 p. : ill. ; 24 cm.
applications in marketing
PART 1 INTRODUCTION Chapter 1 Ideas and Explanations in Consumer Research-- PART 2 CONSUMPTION PATTERNS-- Chapter 2 Customer Loyalty-- Chapter 3 Brand Knowledge, Brand Equity and Brand Extension-- Chapter 4 Stationary Markets-- Chapter 5 Market Dynamics-- Chapter 6 Consumer Group Differences-- PART 3 EXPLAINING DECISION-MAKING-- Chapter 7 Predicting and Explaining Behaviour-- Chapter 8 Information Processing and Decision-Making-- Chapter 9 Consumer Satisfaction and Quality-- PART 4 MARKET RESPONSE-- Chapter 10 Consumer Response to Price and Sales Promotions-- Chapter 11 Shopper Behavior-- Chapter 12 Word-of-Mouth Influence-- Chapter 13 The Response to Advertising--
9781529730838
HF COMMERCE
Consumer behavior
Consumer behavior--Psychological aspects
Consumer behavior--Social aspects
applications in marketing
PART 1 INTRODUCTION Chapter 1 Ideas and Explanations in Consumer Research-- PART 2 CONSUMPTION PATTERNS-- Chapter 2 Customer Loyalty-- Chapter 3 Brand Knowledge, Brand Equity and Brand Extension-- Chapter 4 Stationary Markets-- Chapter 5 Market Dynamics-- Chapter 6 Consumer Group Differences-- PART 3 EXPLAINING DECISION-MAKING-- Chapter 7 Predicting and Explaining Behaviour-- Chapter 8 Information Processing and Decision-Making-- Chapter 9 Consumer Satisfaction and Quality-- PART 4 MARKET RESPONSE-- Chapter 10 Consumer Response to Price and Sales Promotions-- Chapter 11 Shopper Behavior-- Chapter 12 Word-of-Mouth Influence-- Chapter 13 The Response to Advertising--
9781529730838
HF COMMERCE
Consumer behavior
Consumer behavior--Psychological aspects
Consumer behavior--Social aspects
