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Marketing for dummies - 3ª ed - Wiley, 2009 - For dummies Business & Economics / Marketing / General .

Part I: Designing a Great Marketing Program. Chapter 1: Optimizing Your Marketing Program. Chapter 2: Strengthening Your Marketing Strategy. Chapter 3: Writing a Marketing Plan. Part II: Leveraging Your Marketing Skills. Chapter 4: Researching Your Customers, Competitors, and Industry. Chapter 5: Engaging Your Marketing Imagination. Chapter 6: Pumping Up Your Marketing Communications. Part III: Advertising for Fun and Profit. Chapter 7: Perfecting Your Printed Materials. Chapter 8: Signing On to Outdoor Advertising. Chapter 9: Broadcasting Your Message. Part IV: Finding Powerful Alternatives to Advertising. Chapter 10: Maximizing Your Web Marketing. Chapter 11: Making a Positive Impression in Low-Cost Ways. Chapter 12: Leveraging Face-to-Face Marketing Opportunities. Chapter 13: Going Direct with Your Marketing. Part V: Selling Great Products to Anyone, Anytime, Anywhere. Chapter 14: Making Your Brand Stand Out. Chapter 15: Finding the Right Pricing Approach. Chapter 16: Distributing Your Product Where Your Customers Are. Chapter 17: Succeeding in Sales and Service. Part VI: The Part of Tens. Chapter 18: Ten Common Marketing Mistakes (And How to Avoid Them). Chapter 19: Ten Ways to Launch Guerilla Marketing Attacks. Chapter 20: Ten (Or So) Ways to Survive Sales Downturns. Chapter 21: Ten (Plus One) Tips for Boosting Web Sales. Index.

ISBN: 9780470502105

Subjects--Uniform Titles:
HF COMMERCE

Subjects--Topical Terms:
Marketing
Comportamiento del consumidor
Marketing--Planning
Marketing
Posicionamiento
Innovación
Investigación mercados
Creatividad
Comunicación
Publicidad
Medios comunicación
online
Precio
directo
Marca
Distribución
Venta.