Marketing research
Marketing research
- Thomson, 2007
- xix + 592 p. ; 27 cm
approaches, methods and applications in Europe
Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.
9781844803279
HF COMMERCE
Marketing research
Bibliography MSc - Marketing Management: Retail & Consumer Goods
approaches, methods and applications in Europe
Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.
9781844803279
HF COMMERCE
Marketing research
Bibliography MSc - Marketing Management: Retail & Consumer Goods
