Designing for growth : a design thinking tool kit for managers
Liedtka, Jeanne,
Designing for growth : a design thinking tool kit for managers / by Jeanne Liedtka and Tim Ogilvie. - xiii, 227 pages : illustrations
Includes bibliographical references.
"Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk."--
9781283136082 9786613136084
22573/cttgrd2z JSTOR B6F5D469-CCAE-4053-94C9-42210FBB1B57 OverDrive, Inc. http://www.overdrive.com
Success in business.
Creative ability in business.
Organizational change.
HD53 / .L543 2011eb
Designing for growth : a design thinking tool kit for managers / by Jeanne Liedtka and Tim Ogilvie. - xiii, 227 pages : illustrations
Includes bibliographical references.
"Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk."--
9781283136082 9786613136084
22573/cttgrd2z JSTOR B6F5D469-CCAE-4053-94C9-42210FBB1B57 OverDrive, Inc. http://www.overdrive.com
Success in business.
Creative ability in business.
Organizational change.
HD53 / .L543 2011eb