Universal principles of branding : 100 key concepts for defining, building, and delivering brands
Kingsley, Mark (Creative director)
Universal principles of branding : 100 key concepts for defining, building, and delivering brands One hundred key concepts for defining, building, and delivering brands A hundred key concepts for defining, building, and delivering brands / Mark Kingsley. - Beverly, MA : Quarto Publishing Group, 2023. - 216 pages : illustrations (color) ; 26 cm.
Includes bibliographical references and index.
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Featured principles are as diverse as:
Authenticity —
Social Responsibility —
World Building —
Gatekeepers —
Rituals and routine.
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
9780760378205
2023018479
Branding (Marketing)
New products
Brand name products
Advertising--Management
HF5415.1255 / .K57 2023
Universal principles of branding : 100 key concepts for defining, building, and delivering brands One hundred key concepts for defining, building, and delivering brands A hundred key concepts for defining, building, and delivering brands / Mark Kingsley. - Beverly, MA : Quarto Publishing Group, 2023. - 216 pages : illustrations (color) ; 26 cm.
Includes bibliographical references and index.
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Featured principles are as diverse as:
Authenticity —
Social Responsibility —
World Building —
Gatekeepers —
Rituals and routine.
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
9780760378205
2023018479
Branding (Marketing)
New products
Brand name products
Advertising--Management
HF5415.1255 / .K57 2023
