Marketing with AI for Dummies

Singh, Shiv,

Marketing with AI for Dummies / Shiv Singh. - First edition. - 403 pages - For dummies . - For dummies. .

Includes index.

Includes bibliographical references and index.

Aquí tienes el texto con el guion largo correcto:

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Evaluating and Drafting Contracts

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Performing Due Diligence

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Managing Intellectual Property

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Chapter 3 Launching into the AI Marketing Era

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Ready or Not: AI Is Your New Marketing Copilot

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Putting Performance Marketers at Risk

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Competing with Creative Directors

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Watching AI Upend the Corporate World

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Taking Foundational Steps Toward AI Marketing

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Addressing the Marketing Dichotomy

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Assessing Progress with the AI Checklist

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Adopting a Strategic Framework for Entering the AI Era

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Going for Liftoff

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Initiating Atmospheric Ascent

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Reaching Escape Velocity

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Dominating Deep Space

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Part 2 Exploring Fundamental AI Structures and Concepts

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Chapter 4 Collecting, Organizing, and Transforming Data

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Defining Data in the Context of AI

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Considering the Quality of Data

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Getting an Appropriate Quantity of Data

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Choosing Data Collection Methods for Marketing with AI

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Identifying Data Sources and Methods

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Minding Data Privacy and Ethics

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Putting Your Marketing Data in Its Place

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Understanding Data via Manual and Automated Systems

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Preparing the Data for Use by AI Algorithms and Models

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Perfecting Data by Cleaning

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Transforming Data

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Splitting Data into Subsets

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Trimming Down Data

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Handling Imbalanced and Irrelevant Data

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Chapter 5 Making Connections: Machine Learning and Neural Networks

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Examining the Process of Machine Learning

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Understanding Neural Networks

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Layers of a Neural Network

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Challenges with Neural Networks

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Supervised and Unsupervised Learning

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Following the Path of Supervised Learning

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Embracing the Freedom of Unsupervised Learning

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Exploring Reinforcement Learning

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Reinforcement Learning in E-mail Marketing

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Weighing Explorations Against Exploits

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Mastering Sequences and Time Series

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Seeing How Neural Networks Excel at Time Series Analysis

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Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies. This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.

9781394237197


Marketing --Technological innovations
Artificial Intelligence

Q335 / .S564 2025

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