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Solomon, Michael R.

Consumer Behaviour : A European Perspective / Michael R. Solomon, Margaret K. Hogg, Soren Askegaard, Gary Bamossy. - Seventh edition. - 1 online resource (648 pages)

Part A Consumers and the marketplace — Consumer behaviour and consumer society — Shopping, buying and disposing —

Part B How consumers see the world and themselves — Perception and meaning — The self — Motivation, lifestyles and value —

Part C Consumers as decision-makers — Learning and memory — Attitudes — Decision making —

Part D European Consumers and their social groups — Groups and social media — European families — Income and social class —

Part E Culture and European Consumers — Culture and consumer behaviour — Cultural change processes —

Glossary — Indexes

Get into the contemporary European Consumer mindset with this industry-leading text.
Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading text, providing the most comprehensive introduction to the field, in Europe and around the world.

Well known for its reader-friendly style and contemporary approach, this edition includes an array of new features, offering a broader understanding of the subject.

From theory to practice, this ultimate guide on Consumer Behaviour will equip you with the tools necessary to adopt the contemporary European consumer mindset and excel in the field.

ISBN: 9781292245430 1292245433

Source: 9781292245430 Pearson UK

Subjects--Topical Terms:
Consumer behaviour