The power of the tale : using narratives for organisational success
Allan, Julie
The power of the tale : using narratives for organisational success / Julie Allan and Gerard Fairtlough and Barbara Heinzen. - Chichester ; New York, NY : Wiley, 2002. - xiii, 306 pages : illustrations ; 24 cm.
Includes bibliographical references and indexes.
Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.
9780470842270
2002277706
GBA1-U8307
Communication in management
Communication in organizations
Corporate culture
Storytelling
HD30.3 / .A395 2002
The power of the tale : using narratives for organisational success / Julie Allan and Gerard Fairtlough and Barbara Heinzen. - Chichester ; New York, NY : Wiley, 2002. - xiii, 306 pages : illustrations ; 24 cm.
Includes bibliographical references and indexes.
Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.
9780470842270
2002277706
GBA1-U8307
Communication in management
Communication in organizations
Corporate culture
Storytelling
HD30.3 / .A395 2002
