Swipe, scan, shop : interactive visual merchandising
Schaefer, Kate,
Swipe, scan, shop : interactive visual merchandising / by Kate Schaefer. - First edition. - 194 pages : color illustrations
Includes bibliographical references (pages 182-186) and index.
What is Visual Merchandising?
— Overview of VM
— What it includes
— Why it is used (Commerciality)
— How visual merchandising has progressed
— The History and Evolution of Visual Merchandising
— History of visual merchandising
— Evolution of visual merchandising and display
— Incorporating digital technologies
— Successes and Challenges: Translating the "See Now, Buy Now" to the sales floor
— Company Spotlight: Sephora
— Visual Merchandising and Omnichannel Retail
— Enhancing the online shopping experience
— Social Media and visual merchandising
— Using mobile devices (Introduce beacon technologies, interactive displays)
— Mass Customization
— Company Spotlight: Ted Baker and Google
— Store Planning and Design
— What is store planning?
— Square Footage vs. Selling Space
— Materials
— Furniture
— Software programs/CAD programs
— Tradeshows (i.e. GlobalShop)
— Company Spotlight: Visual Retailing (MockShop) or Retail Smart
— Store Interiors
— Experiential retail
— Sensory merchandising
— Sustainability in visual merchandising
— Heat Mapping (Data Analytics)
— Dwell Time (Data Analytics)
— Company Spotlight: Amazon (AmazonGo)
— Mannequins and Forms
— Communicating through mannequins and forms
— The future of mannequins and forms
— Company Spotlight: Iconome
— Exterior and Window Displays
— Interactive Displays: Who, What, Why
— Infrared Sensors
— Facial Recognition
— Virtual Reality
— Augmented Reality
— Mobile Commerce
— Social Media/Mass Customization
— Conclusion
— What Might We Expect as the Future of VM?
"Successful fashion merchandising, branding, and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies, and facial recognition, among other techniques. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience"--
9781350092860 9781350092877 9781350092891 9781350092884
10.5040/9781350092891 doi
Merchandising
Shopping--Technological innovations.
Display of merchandise.
Fashion, Fashion Business and Management
HF5415.165 / .S33 2021
Swipe, scan, shop : interactive visual merchandising / by Kate Schaefer. - First edition. - 194 pages : color illustrations
Includes bibliographical references (pages 182-186) and index.
What is Visual Merchandising?
— Overview of VM
— What it includes
— Why it is used (Commerciality)
— How visual merchandising has progressed
— The History and Evolution of Visual Merchandising
— History of visual merchandising
— Evolution of visual merchandising and display
— Incorporating digital technologies
— Successes and Challenges: Translating the "See Now, Buy Now" to the sales floor
— Company Spotlight: Sephora
— Visual Merchandising and Omnichannel Retail
— Enhancing the online shopping experience
— Social Media and visual merchandising
— Using mobile devices (Introduce beacon technologies, interactive displays)
— Mass Customization
— Company Spotlight: Ted Baker and Google
— Store Planning and Design
— What is store planning?
— Square Footage vs. Selling Space
— Materials
— Furniture
— Software programs/CAD programs
— Tradeshows (i.e. GlobalShop)
— Company Spotlight: Visual Retailing (MockShop) or Retail Smart
— Store Interiors
— Experiential retail
— Sensory merchandising
— Sustainability in visual merchandising
— Heat Mapping (Data Analytics)
— Dwell Time (Data Analytics)
— Company Spotlight: Amazon (AmazonGo)
— Mannequins and Forms
— Communicating through mannequins and forms
— The future of mannequins and forms
— Company Spotlight: Iconome
— Exterior and Window Displays
— Interactive Displays: Who, What, Why
— Infrared Sensors
— Facial Recognition
— Virtual Reality
— Augmented Reality
— Mobile Commerce
— Social Media/Mass Customization
— Conclusion
— What Might We Expect as the Future of VM?
"Successful fashion merchandising, branding, and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies, and facial recognition, among other techniques. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience"--
9781350092860 9781350092877 9781350092891 9781350092884
10.5040/9781350092891 doi
Merchandising
Shopping--Technological innovations.
Display of merchandise.
Fashion, Fashion Business and Management
HF5415.165 / .S33 2021
