Innovation management and new product development
Trott, Paul
Innovation management and new product development / Paul Trott. - Seventh edition. - 1 online resource : illustrations (black and white, and colour).
Previous edition: 2017. Formerly CIP. Academic
Includes bibliographical references and index.
Part 1 Innovation management —
Innovation management: an introduction —
National systems of innovation and entrepreneurship —
Public sector innovation —
Managing innovation within firms —
Operations and process innovation —
Part 2 Turning technology into business —
Managing intellectual property —
Managing organisational knowledge —
Strategic alliances and networks —
Management of research and development —
Open innovation and technology transfer —
Part 3 New product development —
Business models —
Market adoption and technology diffusion —
New product development —
Market research and its influence on new product development —
Managing the new product development process.
Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps students abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter.
Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking students through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
9781292251561 (ePub ebook) : 9781292251547 (PDF ebook) :
9781292251561 Pearson UK
GBC1F9818 bnb
Project management
Research & development management
Management & management techniques
New products
Technological innovations--Management
Strategic planning
Innovation management and new product development / Paul Trott. - Seventh edition. - 1 online resource : illustrations (black and white, and colour).
Previous edition: 2017. Formerly CIP. Academic
Includes bibliographical references and index.
Part 1 Innovation management —
Innovation management: an introduction —
National systems of innovation and entrepreneurship —
Public sector innovation —
Managing innovation within firms —
Operations and process innovation —
Part 2 Turning technology into business —
Managing intellectual property —
Managing organisational knowledge —
Strategic alliances and networks —
Management of research and development —
Open innovation and technology transfer —
Part 3 New product development —
Business models —
Market adoption and technology diffusion —
New product development —
Market research and its influence on new product development —
Managing the new product development process.
Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps students abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter.
Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking students through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
9781292251561 (ePub ebook) : 9781292251547 (PDF ebook) :
9781292251561 Pearson UK
GBC1F9818 bnb
Project management
Research & development management
Management & management techniques
New products
Technological innovations--Management
Strategic planning
