The science of shopping : how psychology and innovation create a winning retail strategy
Hardcastle, Kate
The science of shopping : how psychology and innovation create a winning retail strategy / Kate Hardcastle. - x, 264 pages illustrations, charts (black and white) ; 24 cm.
Machine generated contents note: Chapter - 01: The evolution of retail: From high-street store to online marketplace Chapter - 02: The psychology of shopping Chapter - 03:
Mastering the digital landscape of e-commerce Chapter - 04: Redefining retail in the age of technology Chapter - 05: Retail spaces, evolving places Chapter - 06: Roll up, roll up! This
is retail theatre Chapter - 07: The art of shopping perception Chapter - 08: Goldilocks and the pricing strategy: Finding a price point that's just right Chapter - 09: Mastering
promotional strategies to boost sales Chapter - 10: It's time for you to check out... Chapter - 11: Conclusion
"In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success. In this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle delivers a blueprint for the future of retail, exploring the psychological, technological and strategic elements that shape today's retail environment and providing unparalleled insights from some of the world's leading brands such as Erewhon, Selfridges, Aldi and Primark. Exploring every aspect of the consumer decision-making journey, The Science of Shopping includes content on how emotions, perceptions and social factors can drive consumer behaviour as well how to use AI to personalize the shopping experience and the different tricks and tips retailers can use to engage and entice customers. Learn how to find the perfect price point, how to create cohesive shopping environments across all platforms and how you can create immersive experiences that resonate with customers with this practical and insightful guide.
9781398620469
Retail trade
Consumer behavior
Customer relations--Technological innovations
Shopping
HF5429
The science of shopping : how psychology and innovation create a winning retail strategy / Kate Hardcastle. - x, 264 pages illustrations, charts (black and white) ; 24 cm.
Machine generated contents note: Chapter - 01: The evolution of retail: From high-street store to online marketplace Chapter - 02: The psychology of shopping Chapter - 03:
Mastering the digital landscape of e-commerce Chapter - 04: Redefining retail in the age of technology Chapter - 05: Retail spaces, evolving places Chapter - 06: Roll up, roll up! This
is retail theatre Chapter - 07: The art of shopping perception Chapter - 08: Goldilocks and the pricing strategy: Finding a price point that's just right Chapter - 09: Mastering
promotional strategies to boost sales Chapter - 10: It's time for you to check out... Chapter - 11: Conclusion
"In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success. In this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle delivers a blueprint for the future of retail, exploring the psychological, technological and strategic elements that shape today's retail environment and providing unparalleled insights from some of the world's leading brands such as Erewhon, Selfridges, Aldi and Primark. Exploring every aspect of the consumer decision-making journey, The Science of Shopping includes content on how emotions, perceptions and social factors can drive consumer behaviour as well how to use AI to personalize the shopping experience and the different tricks and tips retailers can use to engage and entice customers. Learn how to find the perfect price point, how to create cohesive shopping environments across all platforms and how you can create immersive experiences that resonate with customers with this practical and insightful guide.
9781398620469
Retail trade
Consumer behavior
Customer relations--Technological innovations
Shopping
HF5429
