Marketing and sustainability : contradiction or the path to profitable businesses and sustainable societies?
Albinsson, Pia A. 1975-
Marketing and sustainability : contradiction or the path to profitable businesses and sustainable societies? / Pia A. Albinsson, Hugo Guyader, Mikael Ottosson, Anders Parment. - Hoboken, NJ : Wiley, 2025. - xviii, 270 pages : illustrations ; 25 cm
Includes bibliographical references and index.
This book aims to equip students and practitioners in business and marketing with an in-depth understanding of sustainability issues and how sustainability can be incorporated into business. Coverage includes Marketing and Sustainability; Is there such a thing as Sustainable Consumers?; Factors influencing consumers and their choices; Sustainable marketing practices; Sustainable services; Marketing Communications (how to communicate sustainability initiatives); How to be heard in a branded world; Sustainability Business Models (including Product-service systems, social enterprises, and sharing economy business models); Sustainable Marketing Channels; Sustainable Pricing.
9781394273768
2024049789
Marketing
Business enterprises--Environmental aspects
Marketing--Management
HF5415 / .A3785 2025
Marketing and sustainability : contradiction or the path to profitable businesses and sustainable societies? / Pia A. Albinsson, Hugo Guyader, Mikael Ottosson, Anders Parment. - Hoboken, NJ : Wiley, 2025. - xviii, 270 pages : illustrations ; 25 cm
Includes bibliographical references and index.
This book aims to equip students and practitioners in business and marketing with an in-depth understanding of sustainability issues and how sustainability can be incorporated into business. Coverage includes Marketing and Sustainability; Is there such a thing as Sustainable Consumers?; Factors influencing consumers and their choices; Sustainable marketing practices; Sustainable services; Marketing Communications (how to communicate sustainability initiatives); How to be heard in a branded world; Sustainability Business Models (including Product-service systems, social enterprises, and sharing economy business models); Sustainable Marketing Channels; Sustainable Pricing.
9781394273768
2024049789
Marketing
Business enterprises--Environmental aspects
Marketing--Management
HF5415 / .A3785 2025
