Southwest Airlines Success : : A Case Study Analysis
Muduli, Ashutosh
Southwest Airlines Success : : A Case Study Analysis / Ashutosh Muduli ; Vinita Kaura - BVIMR Management Edge 2011 - BVIMR Management Edge. 2011, Vol. 4 Issue 2, p115-118. 4p.
In this cut throat competitive era service firms may survive with innovative strategies with reference to people, process and physical evidence that differentiate their services from their competitors. The key objective of this paper is to highlight the strategies of Southwest airlines that facilitated it to produce a successful model in airlines industry that was benchmark for the entire world. Paper enlightens that if a service firm gives priority to its employees than customers, it automatically serves customers in better way as services of a company are given through employees and employees' delight is customers' delight in service sector.
0976-0431
Airline industry Service industries Business success Customer services Southwest Airlines Co.
Southwest Airlines Success : : A Case Study Analysis / Ashutosh Muduli ; Vinita Kaura - BVIMR Management Edge 2011 - BVIMR Management Edge. 2011, Vol. 4 Issue 2, p115-118. 4p.
In this cut throat competitive era service firms may survive with innovative strategies with reference to people, process and physical evidence that differentiate their services from their competitors. The key objective of this paper is to highlight the strategies of Southwest airlines that facilitated it to produce a successful model in airlines industry that was benchmark for the entire world. Paper enlightens that if a service firm gives priority to its employees than customers, it automatically serves customers in better way as services of a company are given through employees and employees' delight is customers' delight in service sector.
0976-0431
Airline industry Service industries Business success Customer services Southwest Airlines Co.
