Conceptualizing Brazilian multiple and fluid cultural profiles
Caldas, Miguel P.
Conceptualizing Brazilian multiple and fluid cultural profiles / Miguel P. Caldas. - Management Research: Journal of the Iberoamerican Academy of Management, 2006. - 169-180 pages. - Management research (Armonk, N.Y.), 2006-10, Vol.4 (3), p.169-180
This paper puts forth a conceptual framework of multiple and fluid national culture focused on the contempo
rary Brazilian context. Drawing from recent criticism on the excessive determinism and simplicity of typical cross-cultural
depictions, the study (1) analyzes Brazilian contemporary culture from a historical perspective; (2) summarizes prevailing
Brazilian cultural depictions in the literature; (3) proposes a conceptual framework centered on the dynamics between
cultural differentiation and homogeneity, putting forth predictions on the potential future shifts of the Brazilian cultural
texture along these two extremes; and (4) makes the case for culture research focused further on the study and depiction
of multiple national cultures, and on their fluidity over time, rather than on monolithic and stable national cultures.
1536-5433 1558-0946
MSc International Business
International business enterprises
Strategy
Conceptualizing Brazilian multiple and fluid cultural profiles / Miguel P. Caldas. - Management Research: Journal of the Iberoamerican Academy of Management, 2006. - 169-180 pages. - Management research (Armonk, N.Y.), 2006-10, Vol.4 (3), p.169-180
This paper puts forth a conceptual framework of multiple and fluid national culture focused on the contempo
rary Brazilian context. Drawing from recent criticism on the excessive determinism and simplicity of typical cross-cultural
depictions, the study (1) analyzes Brazilian contemporary culture from a historical perspective; (2) summarizes prevailing
Brazilian cultural depictions in the literature; (3) proposes a conceptual framework centered on the dynamics between
cultural differentiation and homogeneity, putting forth predictions on the potential future shifts of the Brazilian cultural
texture along these two extremes; and (4) makes the case for culture research focused further on the study and depiction
of multiple national cultures, and on their fluidity over time, rather than on monolithic and stable national cultures.
1536-5433 1558-0946
MSc International Business
International business enterprises
Strategy
