Events management.
Bowdin, G. A. J.
Events management. - Fourth edition / Glenn A.J. Bowdin [and five others]. - 852 Pages 122 Color Illustrations - Events management series .
Previous edition: published as by Glenn A.J. Bowdin, Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell. Amsterdam: Butterworth-Heinemann, 2011. Academic
Includes bibliographical references and index.
Section 1: Event Context — An Overview of the Event Field — Perspectives on Events — The Event Planning Context — Event Tourism Planning — Sustainable Event Management
Section 2: Planning — Strategic Event Planning — Conceptualising the Event — Event Project Management — Event Financial Planning — Human Resource Management and Events — Marketing Planning for Events — Promotion: Integrated Marketing Communication for Events — Sponsorship of Events
Section 3: Event Operations and Evaluation — Event Design and Production — Event Logistics — Legal Considerations in Event Planning and Management — Risk Management — Evaluation and Research.
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time;
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.
The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations.
This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
9781000904451 Đ45.99 9780367491840 Đ130.00 Đ45.99 9781000904390 Đ45.99
10.4324/9781003044963 doi
9781000904451 Ingram Content Group
GBC397748 bnb
Special events -- Management
Events management. - Fourth edition / Glenn A.J. Bowdin [and five others]. - 852 Pages 122 Color Illustrations - Events management series .
Previous edition: published as by Glenn A.J. Bowdin, Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell. Amsterdam: Butterworth-Heinemann, 2011. Academic
Includes bibliographical references and index.
Section 1: Event Context — An Overview of the Event Field — Perspectives on Events — The Event Planning Context — Event Tourism Planning — Sustainable Event Management
Section 2: Planning — Strategic Event Planning — Conceptualising the Event — Event Project Management — Event Financial Planning — Human Resource Management and Events — Marketing Planning for Events — Promotion: Integrated Marketing Communication for Events — Sponsorship of Events
Section 3: Event Operations and Evaluation — Event Design and Production — Event Logistics — Legal Considerations in Event Planning and Management — Risk Management — Evaluation and Research.
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time;
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.
The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations.
This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
9781000904451 Đ45.99 9780367491840 Đ130.00 Đ45.99 9781000904390 Đ45.99
10.4324/9781003044963 doi
9781000904451 Ingram Content Group
GBC397748 bnb
Special events -- Management
