Events management : principles and practice.
Raj, Razaq,
Events management : principles and practice. - Fourth edition / Razaq Raj, Tahir Rashid. - 448 pages illustrations (black and white).
Previous edition: 2017.
Includes bibliographical references and index.
Part One: Events Concepts and Management — Introduction to Events Management — Events Destinations and Management — Event Entrepreneurship — Human Resource Management —
Part Two: Events Finance and Law — Financial Management in the Events Industry — Costing, Pricing and Capital in the Events Industry — Project Management and Financing — Legal, Security, Safety and Risk Management —
Part Three: Events Marketing and Media — Event Sponsorship — Marketing Process, Communications and Public Relations — Brand Co-creation and Social Media — New Multimedia Technology for Events Organisers —
Part Four: Events Preparation and Operation — Events Assessing, Planning and Monitoring — Event Logistics — Event Production, Design and Lighting — Crowd Control and Crowd Dynamics —
Part Five: Events Trends and Issues — Expos, Conferences and Conventions — Sustainable Festivals and Events — Long-Term Legacy and Impacts — The Future of the Events Industry.
The third edition includes several new chapters, covering topics such as Crowd Control and Crowd Dynamics, Expos, Conferences and Conventions, and Brand Co-creation and Social Media. It also introduces updated discussion on contemporary trends, including the environmental and social impacts of large-scale events such as the Olympic Games.
A wide range of international case studies is used throughout the book to illustrate key concepts in practice. These include:
The impact of the London 2012 and Rio 2016 Olympic Games —
Van Gogh Augmented Reality in Nuenen —
Sands Expo and Convention Center, Las Vegas —
Glastonbury Music Festival —
Lame Horse Nightclub, Russia —
The Leeds Caribbean Festival.
The book is suitable for undergraduate and postgraduate students studying Events Management.
9781915097200 (PDF ebook) : Đ34.99 Đ85.00 9781915097194 (pbk.) : Đ34.99
9781915097200 Goodfellow Publishers Ltd
GBC221376 bnb
Special events -- Management
Events management : principles and practice. - Fourth edition / Razaq Raj, Tahir Rashid. - 448 pages illustrations (black and white).
Previous edition: 2017.
Includes bibliographical references and index.
Part One: Events Concepts and Management — Introduction to Events Management — Events Destinations and Management — Event Entrepreneurship — Human Resource Management —
Part Two: Events Finance and Law — Financial Management in the Events Industry — Costing, Pricing and Capital in the Events Industry — Project Management and Financing — Legal, Security, Safety and Risk Management —
Part Three: Events Marketing and Media — Event Sponsorship — Marketing Process, Communications and Public Relations — Brand Co-creation and Social Media — New Multimedia Technology for Events Organisers —
Part Four: Events Preparation and Operation — Events Assessing, Planning and Monitoring — Event Logistics — Event Production, Design and Lighting — Crowd Control and Crowd Dynamics —
Part Five: Events Trends and Issues — Expos, Conferences and Conventions — Sustainable Festivals and Events — Long-Term Legacy and Impacts — The Future of the Events Industry.
The third edition includes several new chapters, covering topics such as Crowd Control and Crowd Dynamics, Expos, Conferences and Conventions, and Brand Co-creation and Social Media. It also introduces updated discussion on contemporary trends, including the environmental and social impacts of large-scale events such as the Olympic Games.
A wide range of international case studies is used throughout the book to illustrate key concepts in practice. These include:
The impact of the London 2012 and Rio 2016 Olympic Games —
Van Gogh Augmented Reality in Nuenen —
Sands Expo and Convention Center, Las Vegas —
Glastonbury Music Festival —
Lame Horse Nightclub, Russia —
The Leeds Caribbean Festival.
The book is suitable for undergraduate and postgraduate students studying Events Management.
9781915097200 (PDF ebook) : Đ34.99 Đ85.00 9781915097194 (pbk.) : Đ34.99
9781915097200 Goodfellow Publishers Ltd
GBC221376 bnb
Special events -- Management
