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De Pepsi a Apple

De Pepsi a Apple - 3ª ed - Ediciones B, 1990 - 435 p. ; 22 cm - Documentos .

Incluye bibliografía e índice.

ISBN: 9788477357759

Subjects--Uniform Titles:
HF COMMERCE

Subjects--Topical Terms:
Publicidad
Marketing
Apple
Pepsi
Crisis empresarial
Planificación
Steve Jobs
Gestión
IBM.

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