Business communication
Business communication
- 6ª ed
- Prentice Hall, 2001
- xiii, 397 pages : illustrations ; 28 cm.
with writing improvement exercices
1. You and Business Communication -- 2. Qualities of an Effective Business Communication: Attractive Appearance ---- 3. Qualities of an Effective Business Communication: Good Will Tone ---- 4. Qualities of an Effective Business Communication: Clear and Complete Message ---- 5. The Routine Information, 'Yes' or Good News Communication; News Releases ---- 6. The Negative Communication: The 'No' Message ---- 7. Sales Letters and Persuasive Claims and Requests ---- 8. Credit and Collections ---- 9. Courtesy Messages You Dont Have to Send, But Should ---- 10. Oral Communications ---- 11. The Internet and Other Communication Technologies ---- 12. Healthy Computing ---- 13. Employment Guides: Finding a Job, Holding a Job, Earning Promotions, Changing Jobs ---- 14. Employment Resumes and Application Letters: Miscellaneous Employment Communications ---- 15. Planning the Business Report or the Term Paper ---- 16. Writing a Business Report or a Term Paper: Writing Contract Proposals ---- Appendix A: Spelling Rules and Spelling Lists ---- Appendix B: Punctuation.--
Explains the basics of business communication and gives students practice in applying them - in many 'real-world' forms of communication. This text employs writing exercises to emphasize the workplace skills needed to communicate credibly, and compose letters, memorandums, reports, proposals, employment communications and oral presentations.
9780536678973
HF COMMERCE
Commercial correspondence
Business communication
Business writing
Business writing
Commercial
with writing improvement exercices
1. You and Business Communication -- 2. Qualities of an Effective Business Communication: Attractive Appearance ---- 3. Qualities of an Effective Business Communication: Good Will Tone ---- 4. Qualities of an Effective Business Communication: Clear and Complete Message ---- 5. The Routine Information, 'Yes' or Good News Communication; News Releases ---- 6. The Negative Communication: The 'No' Message ---- 7. Sales Letters and Persuasive Claims and Requests ---- 8. Credit and Collections ---- 9. Courtesy Messages You Dont Have to Send, But Should ---- 10. Oral Communications ---- 11. The Internet and Other Communication Technologies ---- 12. Healthy Computing ---- 13. Employment Guides: Finding a Job, Holding a Job, Earning Promotions, Changing Jobs ---- 14. Employment Resumes and Application Letters: Miscellaneous Employment Communications ---- 15. Planning the Business Report or the Term Paper ---- 16. Writing a Business Report or a Term Paper: Writing Contract Proposals ---- Appendix A: Spelling Rules and Spelling Lists ---- Appendix B: Punctuation.--
Explains the basics of business communication and gives students practice in applying them - in many 'real-world' forms of communication. This text employs writing exercises to emphasize the workplace skills needed to communicate credibly, and compose letters, memorandums, reports, proposals, employment communications and oral presentations.
9780536678973
HF COMMERCE
Commercial correspondence
Business communication
Business writing
Business writing
Commercial
