MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
02850nam a2200313Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
1106 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2006 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781419526930 |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
spa |
| 245 #4 - MENCIÓN DE TÍTULO |
|---|
| Título |
The complete guide to direct marketing |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
|
| Nombre del editor, distribuidor, etc. |
Kaplan, |
| Fecha de publicación, distribución, etc. |
2006 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
266 p. ; 23 cm |
| 490 ## - MENCIÓN DE SERIE |
|---|
| Mención de serie |
Marketing |
| 500 ## - NOTA GENERAL |
|---|
| Nota general |
creating breakthrough programs that really work |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Direct marketing as business strategy |
| Mención de responsabilidad |
Direct marketing as sales-- |
| -- |
Thinking like a direct marketer-- |
| -- |
Breakthrough strategies that have worked-- |
| -- |
Barriers to success-- |
| -- |
Finding your audience-- |
| -- |
Data, data processing, and database marketing-- |
| -- |
Creative-- |
| -- |
Production and fulfillment-- |
| -- |
Testing and tracking.-- |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
Direct marketing is a trillion-dollar industry and a marketing discipline that produces the bottom-line results most companies want to achieve. Many businesses are becoming more aware of the potential direct marketing offers, and as new technologies and opportunities emerge, more marketers are including this discipline in their marketing mix. ; ; In The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work master marketer Chet Meisner provides a step-by-step overview of direct marketing from strategic approach to execution. You will learn important insights and essential tricks of the trade, including: ; ; · The strategic role direct marketing can play in your overall marketing programHow to buy lists and manage your data effectively ; · The time-tested ways to create powerful direct marketing creative ; · The most common rules for direct marketing that work in all the media including email, web sites, mail, print, and broadcast ; · How the discipline of direct marketing can have a direct impact on a company's sales and profitability ; ; The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work is the complete primer for any marketing professional engaging in direct marketing, including veterans and those new to the discipline. Cover-to-cover this valuable guide includes the essential information you need to be a successful direct marketer and brings it to life with actual case studies from well-known companies and more than 50 charts, illustrations, tables and other graphics. |
| 590 ## - NOTA LOCAL (RLIN) |
|---|
| Procedencia (VM) [OBSOLETO] |
Includes bibliographical references (p. 247-248) and index. ; |
| 630 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
|---|
| Título uniforme |
HF COMMERCE |
| 9 (RLIN) |
14 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Direct marketing |
| 9 (RLIN) |
5026 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
|
| 9 (RLIN) |
12 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Meisner, Chet |
| Término indicativo de función/relación |
Author |
| 9 (RLIN) |
6288 |
| 856 ## - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
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| Identificador Uniforme del Recurso |
<a href="http://books.google.es/books?id=d_0ZoV587HEC&printsec=frontcover&dq=the+complete+guide+to+direct+marketing&hl=ca&sa=X&ei=-v7JUJXgCImAhQfkkIG4Dg&ved=0CDIQ6AEwAA">http://books.google.es/books?id=d_0ZoV587HEC&printsec=frontcover&dq=the+complete+guide+to+direct+marketing&hl=ca&sa=X&ei=-v7JUJXgCImAhQfkkIG4Dg&ved=0CDIQ6AEwAA</a> |
| 902 ## - ELEMENTOS DE DATOS B LOCAL, LDB (RLIN) |
|---|
| a |
479 |
| 905 ## - ELEMENTOS DE DATOS E LOCAL, LDE (RLIN) |
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| a |
m |
| 912 ## - |
|---|
| -- |
2006-01-01 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Código de la institución [OBSOLETO] |
1 |
| 953 ## - |
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| -- |
2012-12-13 17:18:35 |
