MARC details
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
02819nam a2200325Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
1197 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2011 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781138737518 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
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| Código de área geográfica |
en_UK |
| 245 #4 - MENCIÓN DE TÍTULO |
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| Título |
The strategy and tactics of pricing |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
5ª ed |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Nombre del editor, distribuidor, etc. |
Pearson Education, |
| Fecha de publicación, distribución, etc. |
2011 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
350 p. ; 23 cm |
| 500 ## - NOTA GENERAL |
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| Nota general |
a guide to growing more profitably |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. ; This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined 'value cascade' structure to the topics. Readers will also benefit from: ; Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on 'Specialized Strategies,' which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers. ; A completely rewritten chapter on 'Creating a Strategic Pricing Capability,' which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations. ; In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today. ; Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis. ; This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor's manual, including exercises, mini-cases, and examination questions. The authors also provide a link to Deloitte's Polaris analytical pricing software, helping students put theory into practice by exploring real-world scenarios. |
| 630 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÍTULO UNIFORME |
|---|
| Título uniforme |
HF COMMERCE |
| 9 (RLIN) |
14 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Pricing |
| 9 (RLIN) |
3585 |
| 650 ## - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Marketing |
| Subdivisión general |
Decision making |
| 9 (RLIN) |
2516 |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
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| Término no controlado |
Bibliography MSc - Marketing Management: Account-Based Marketing |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
|---|
| Término no controlado |
Bibliography MSc - Marketing Management: Retail & Consumer Goods |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Zale, Joseph |
| Término indicativo de función/relación |
Author |
| 9 (RLIN) |
6600 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Nagle, Thomas T. |
| Término indicativo de función/relación |
Author |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Hogan, John E. |
| Término indicativo de función/relación |
Author |
| 902 ## - ELEMENTOS DE DATOS B LOCAL, LDB (RLIN) |
|---|
| a |
480 |
| 905 ## - ELEMENTOS DE DATOS E LOCAL, LDE (RLIN) |
|---|
| a |
m |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Código de la institución [OBSOLETO] |
1 |
| Fuente del sistema de clasificación o colocación |
Clasificación Decimal Dewey |
