MARC details
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
03309nam a2200313Ia 4500 |
| 001 - NÚMERO DE CONTROL |
|---|
| campo de control |
1329 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
|---|
| campo de control de longitud fija |
230305s2012 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
|---|
| Número Internacional Estándar del Libro |
9781118171769 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
|---|
| Código de lengua del texto/banda sonora o título independiente |
eng |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
|---|
| Código de área geográfica |
en_UK |
| 050 ## - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
HD69.B7 |
| Número de documento/Ítem |
C476 2012 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Chevalier, Michel |
| Fechas asociadas al nombre |
1943- |
| 9 (RLIN) |
7174 |
| Término indicativo de función/relación |
author |
| 245 #0 - MENCIÓN DE TÍTULO |
|---|
| Título |
Luxury brand management |
| Resto del título |
: a world of privilege |
| Mención de responsabilidad, etc. |
/ Michel Chevalier, Gerald Mazzalovo. |
| 250 ## - MENCIÓN DE EDICIÓN |
|---|
| Mención de edición |
Second edition. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Nombre del editor, distribuidor, etc. |
Singapore : Wiley, 2012. |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
xx, 316 pages : illustrations, graphs, charts (black and white) ; 24 cm. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
|---|
| Nota de bibliografía, etc. |
Includes bibliographical references and index. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
|---|
| Nota de contenido con formato |
The Concept of Luxury ― Specificities of the Luxury Industry ― Major Luxury Sectors: Ready-to-Wear, Perfumes and Cosmetics, Wines and Spirits, Jewelry and Watches, Leather Goods and Hotels and Hospitality ― The Power of the Luxury Brand ― The Luxury Client ― Brand Analytical Tools ― Managing creation ― Communication ― International Distribution ― Retailing ― Licensing Strategy. |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more. Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing. Focuses on brand life-cycle, brand identity, and licensing issues. A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Luxury goods industry |
| 9 (RLIN) |
7363 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Brand name products |
| Subdivisión general |
Management |
| 9 (RLIN) |
2369 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Luxuries |
| Subdivisión general |
Marketing |
| 9 (RLIN) |
7147 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Branding (Marketing) |
| 9 (RLIN) |
6284 |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
|---|
| Término no controlado |
Bibliography B3 FLM - Managing Creation, Design & Innovation |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
|---|
| Término no controlado |
Bibliography MSc - Fashion & Luxury Marketing Management: Reference Handbooks |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Mazzalovo, Gérald |
| Término indicativo de función/relación |
author |
| 9 (RLIN) |
7173 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
