MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
04054nam a2200313Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
1397 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2011 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780307956323 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
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| Código de área geográfica |
en_UK |
| 050 ## - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
HF5415.32 |
| Número de documento/Ítem |
.L557 2011 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Lindstrom, Martin |
| Fechas asociadas al nombre |
1970- |
| 9 (RLIN) |
7448 |
| Término indicativo de función/relación |
author |
| 245 #0 - MENCIÓN DE TÍTULO |
|---|
| Título |
Brandwashed |
| Resto del título |
: tricks companies use to manipulate our minds and persuade us to buy |
| Mención de responsabilidad, etc. |
/ Martin Lindstrom ; with introduction by Morgan Spurlock. |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
First edition. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Nombre del editor, distribuidor, etc. |
New York, NY : Crown Business, 2011. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xi, 291 pages ; 24 cm. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
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| Nota de bibliografía, etc. |
Includes bibliographical references (p. [261]-284) and index. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
A brand detox ― Buy buy baby : when companies start marketing to us in the womb ― Peddling panic and paranoia : why fear sells ― I can't quit you : brand addicts, shopaholics, and why we can't live without our smart phones ― Buy it, get laid : the new face of sex (and the sexes) in advertising ― Under pressure : the power of peers ― Oh, sweet memories : the new (but also old) face of nostalgia marketing ― Marketers' royal flush : the hidden powers of celebrity and fame ― Hope in a jar : the price of health, happiness, and spiritual enlightenment ― Every breath you take, they'll be watching you : the end of privacy ― I'll have what Mrs. Morgenson is having : the most powerful hidden persuader of them all : us. |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
In this shocking, no-holds-barred expose, the author draws on more than 20 years spent in the back rooms and boardrooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires, all in the service of taking our dollars. A marketing visionary, he has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, this book reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age, starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberrys (and the shocking reality of cell phone addiction, it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers "perfectly tailored" to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. This searing expose introduces a new class of tricks, techniques, and seductions, the hidden persuaders of the 21st century, and shows why they are more insidious and pervasive than ever. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Consumer behavior |
| 9 (RLIN) |
997 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Consumer behavior |
| Subdivisión general |
Psychology |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Consumer behavior |
| Subdivisión general |
Psychological aspects |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Consumer behavior |
| Subdivisión general |
Psychological aspects |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Consumer behavior |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
|---|
| Término no controlado |
Bibliography B3 ELEC - Communicating for Influence |
| 655 ## - TÉRMINO DE INDIZACIÓN--GÉNERO/FORMA |
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| Datos o término principal de género/forma |
Consumer behavior -- Textbooks |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
